Alexis Ohanian is premiering his girls’s soccer present on X

In a late Friday e-mail, X CEO Linda Yaccarino introduced the launch of a brand new “video tab” function (resembling a TikTok-style countless scroll, in accordance with a supply at X) and an X-exclusive actuality collection, known as The Offseason, starring soccer star Midge Purce, and produced by investor Alexis Ohanian.

This announcement comes shortly after a gathering of X companions and purchasers on the New York workplace on Tuesday, whereas Yaccarino works to retain advertisers and content material creators — each important to the platform however steadily fleeing because of the habits of its proprietor, Elon Musk.

Yaccarino added that Purce and Ohanian got here to the workplace to share extra concerning the upcoming premiere of The Offseason — which is about to go reside October 18. X has been securing content material offers with creators like MrBeast and celebrities like Don Lemon, aiming to strengthen its pivot to video and problem YouTube as a video-hosting platform.

The Offseason is produced in partnership with actuality TV producer Alex Baskin (who produced “Vanderpump Guidelines”), and Field to Field Movies (“Drive to Survive”), alongside Ohanian, in accordance with Selection. The present focuses on 11 nationwide girls’s league soccer gamers throughout their low season, dwelling collectively for 2 weeks in Miami, providing “uncensored entry to their private tales, interpersonal relationships and on-field journey.”

The e-mail from Yaccarino additionally claimed that unique new content material and developments in security can be coming quickly to the platform, together with an X TV App (which I beforehand reported was within the works).