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PulseReporter > Blog > Money > Activist retail traders tackle Korea’s company laggards
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Activist retail traders tackle Korea’s company laggards

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Last updated: June 9, 2025 8:14 am
Pulse Reporter 5 hours ago
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Activist retail traders tackle Korea’s company laggards
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Contents
Rising cloutHighly effective allies

South Korea’s small traders try to shake up the nation’s creaky company panorama.

Novice stock-pickers throughout the nation are gathering on social media platform KakaoTalk and devoted shareholder apps similar to Act, which has racked up greater than 110,000 customers within the two years because it launched. Their purpose: to present a jolt to Korea’s $1.9 trillion inventory market, which has for years traded at cheaper multiples than regional rivals like Japan and Taiwan.

“Korea’s monetary system lags international requirements and firms should be held accountable,” mentioned Younghee Received, a 66-year-old artwork teacher and beginner investor. “On-line platforms permit our anger to translate into motion.”

This wave of grass-roots activism means Korea’s listed firms at the moment are being pressured from all sides, as politicians, regulators and international funding funds push for higher governance. Which will lastly drive native firms to handle the long-standing “Korea low cost”—including gas to a inventory market that’s already one of many world’s greatest performers thus far this 12 months.

It has additionally turned small traders right into a stunning political drive. Lee Jae-myung, the left-leaning politician who gained the nation’s presidential election final week, tried to place himself as a champion for shareholders, promising to elevate company governance requirements, curb inventory manipulation and set the Kospi index on the trail to five,000—nearly 80% increased than its present stage.

The Kospi entered a bull market after Lee’s election win and was round 1.7% increased in early Asian buying and selling on Monday. 

The market is getting a lift from international funds loading up on shares, and rising optimism from Wall Avenue. Goldman Sachs Group Inc. strategists mentioned in a weekend word they have been upgrading Korean shares to chubby from impartial, pointing to the elevated chance of capital market reforms.

Rising clout

Retail traders in Korea now characterize nearly 30% of the general inhabitants, based on Goldman Sachs. A growth in inventory buying and selling throughout the COVID-19 pandemic led to thousands and thousands of latest account openings, fueling the rise of on-line communities the place they might study inventory selecting—and hatch plans. 

Shareholders of Korean firms filed 168 proposals in the newest spherical of annual common conferences, a soar of greater than 80% from 2021, based on figures from the AJU Analysis Institute of Company Administration. That included 78 proposals straight concentrating on administration, calling for the appointment or elimination of executives.

“Minority shareholders are looking for a extra lively position in company governance,” mentioned Nameun Kim, deputy director on the AJU. “If beforehand the main target was solely on returns, now they need their most well-liked administrators on the board to allow them to take part in administration selections.”

To this point, small traders’ successes have come at small firms, these with a market worth of $1 billion or much less. Through the latest spherical of annual common conferences in March, medical firm Oscotec Inc. scrapped plans to reappoint its chief govt after pushback from traders, whereas biotechnology agency Amicogen Inc and textile firm DI Dong Il Corp. appointed new auditors after small traders pushed for it.

Oscotec, Amicogen and DI Dong Il Corp. didn’t reply to requests for remark. 

Unsurprisingly, many firms do their greatest to withstand—or just ignore—these mini activists. Kim, a schoolteacher who requested to be recognized solely by his surname, grew to become so annoyed with one Korean firm whose inventory he holds that he despatched 400 letters to fellow traders he discovered within the firm’s shareholder registry, asking them to hitch him in a KakaoTalk group to debate doable motion. Greater than 120 of them signed up.

“I needed to print and mail each by hand,” he mentioned. “I did all of it alone, outdoors of labor hours, whereas sustaining a full-time job. Shareholder activism is exhausting, irritating and albeit overwhelming.”

The corporate didn’t reply to Kim’s quite a few requests for readability on their enterprise efficiency, and he ended up promoting most of his stake. He held on to some shares out of a way of obligation to his fellow activists.

The rise of small traders in Korea differs from the meme-stock mania within the U.S., the place nameless customers on Reddit’s WallStreetBets discussion board banded collectively to drive up the value of GameStop Corp. and different shares. Korean platforms similar to Act and Hey Holder require customers to verify they really maintain shares earlier than they will be a part of any devoted group, which means these weighing into discussions have already got pores and skin within the recreation.

Act’s CEO Sangmok Lee mentioned that customers on his platform typically act extra like “followers” of the businesses they maintain. “Followers interact in shareholder activism out of affection for the corporate, very similar to how dad and mom use self-discipline out of affection,” Lee mentioned.

Highly effective allies

Korea’s inventory market has for years been cheaper than shut rivals Japan and Taiwan relating to metrics such because the price-to-book ratio, a well-liked measure of how a lot a inventory is price in comparison with the worth of an organization’s property. The “Korea low cost” doesn’t have a single trigger however analysts level to worries about how firms make investments, a convoluted collection of cross shareholdings and a way that the pursuits of firm executives aren’t all the time consistent with their shareholders.

Small traders gained’t be sufficient on their very own to show issues round, however they’ve some highly effective allies. Native activist funds like Align Companions Capital Administration Inc. are on the rise, including skilled savvy to the efforts of beginner traders. Overseas funds are additionally getting in on the act, increasing their operations in Korea within the hopes that the market is lastly prepared to show a nook. 

“We’re optimistic that the presidential elections will convey much more substantial modifications in South Korea,” mentioned Seth Fischer, founder and chief funding officer of activist fund Oasis Administration in a latest Bloomberg Tv interview. He added a word of warning, saying there was nonetheless a “lengthy, lengthy approach to go” in reforming Korea’s company sector.

However small traders’ biggest supply of assist could come from the very high. In a Fb publish earlier than his election win, Lee Jae-myung promised to guard traders’ pursuits, promote transparency and push firms to nominate administrators representing minority shareholders. 

His purpose? Turning the “Korea low cost” right into a “Korea premium.”

This story was initially featured on Fortune.com

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