JetBlue provides 8 routes, grows 6 others in large community enlargement

JetBlue Airways seemingly thinks that the trail to profitability lies within the Sunshine State.

The New York-based service introduced on Thursday a significant enlargement throughout Florida, Central America and the Caribbean, together with 14 new and resuming routes to locations like Vero Seashore, Daytona Seashore and Liberia, Costa Rica. You will discover the total checklist of latest routes on the backside of this submit.

All the new flights will start in December, simply in time for winter-weary vacationers to search out some sunshine.

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In Florida, JetBlue will inaugurate its first-ever service to Vero Seashore Regional Airport (VRB) from Boston Logan Worldwide Airport (BOS) and New York’s John F. Kennedy Worldwide Airport (JFK). Moreover, the airline will return to Daytona Seashore Worldwide Airport (DAB) — additionally with routes from BOS and JFK — for the primary time since 2019.

Elsewhere, the airline will develop its presence at one in all its latest outstations in New York — Islip’s Lengthy Island MacArthur Airport (ISP), east of New York Metropolis — with new routes to Southwest Florida Worldwide Airport (RSW) in Fort Myers and Tampa Worldwide Airport (TPA). This joins current flights from ISP to Fort Lauderdale-Hollywood Worldwide Airport (FLL), Orlando Worldwide Airport (MCO) and Palm Seashore Worldwide Airport (PBI).

“Florida continues to be a spot JetBlue’s distinctive mixture of low fares and nice service resonates, and we’re proud to develop our footprint with these new locations to satisfy buyer demand for extra of the Sunshine State. Whether or not it is prospects within the Northeast in search of a heat getaway or Floridians touring north, we’re excited to deliver extra selections and higher service to those markets,” mentioned Dave Jehn, JetBlue’s vp, community planning and airline partnerships, in a press release.

It is no secret that JetBlue is working to return to profitability. The airline is doubling down on making an attempt to seize leisure site visitors, particularly these touring between Florida and the Northeast.

JetBlue has shed a lot of its business-focused routes from the Northeast and has as a substitute pointed its planes at Florida. That is a tried-and-true transfer for the airline, which initially launched 25 years in the past with what’s basically the identical community technique.

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JetBlue will not be alone in serving a few of these new markets. In reality, new airline startups Avelo and Breeze have been busy increasing their presence in Daytona Seashore — a market that they declare has been traditionally underserved by legacy airways.

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With JetBlue including service from its two key Northeast hubs, it’s going to be fascinating to see how Avelo and Breeze may react with their service to Daytona Seashore from New Haven and Westchester County, respectively.

Moreover, Breeze is the one different airline serving Vero Seashore, and JetBlue’s flights from Boston and New York will seemingly attraction to a broader catchment space than Breeze’s from Windfall, Rhode Island, and Islip and Westchester County in New York.

Along with the massive Florida enlargement, JetBlue will proceed to develop its Latin America presence from Boston, the place it has been preventing Delta for dominance within the native market.

From Boston, JetBlue will provide each day service to Liberia Guanacaste Airport (LIR) in Costa Rica; Princess Juliana Worldwide Airport (SXM) in St. Maarten; Cyril E. King Airport (STT) in St. Thomas; and Lynden Pindling Worldwide Airport (NAS) in Nassau, Bahamas beginning Dec. 18 — in addition to including second weekly flights on Saturdays to Owen Roberts Worldwide Airport (GCM) in Grand Cayman and Grantley Adams Worldwide Airport (BGI) in Bridgetown, Barbados, across the holidays. The airline already operates these routes; it is simply frequency will increase in these markets.

In the meantime, JetBlue will even provide new each day routes to the Dominican Republic from Florida: from FLL to Cibao Worldwide Airport (STI) in Santiago de los Caballeros beginning Dec. 13 for the vacation season, and year-round service from TPA to Punta Cana Worldwide Airport (PUJ) starting Dec. 18.

Notably, JetBlue’s frequency will increase appear pointed at Delta, which additionally operates in half of those markets. But, JetBlue is not shying away from going after Delta.

“This yr, JetBlue will provide essentially the most flights from Boston to the Caribbean and Florida with almost double the variety of seats between Boston and Florida and almost 4 occasions as many flights to Latin America and the Caribbean as the following largest service this December,” the airline’s announcement reads. (Sure, the “next-largest service” is Delta, in keeping with Cirium schedules.)

It stays to be seen how JetBlue will fare in all these new markets, however the airline is making some fairly important community modifications to return to profitability. Along with this announcement, JetBlue in latest months has added different new routes and redeployed Mint-equipped plane to new home premium markets.

That is all earlier than the airline’s new home enterprise class and airport lounges are anticipated to debut within the coming months.