For context, the tagline of the marketing campaign is “Sydney Sweeney has nice denims,” and, as is explicitly identified, the entire thing is a play on Sydney’s “nice genes.” Some folks have taken problem with the glorification of Sydney’s genetics as a blonde-haired, blue-eyed, white lady, accusing AE of selling eugenics and “white supremacy.”
One of many clips that obtained essentially the most backlash facilities on Sydney saying: “Genes are handed down from mother and father to offspring, usually figuring out traits like hair shade, persona, and even eye shade. My denims are blue.” This video has seemingly been pulled from AE’s social pages.
