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PulseReporter > Blog > Tech > Enterprise giants Atlassian, Intuit, and AWS are planning for a world the place brokers name the APIs
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Enterprise giants Atlassian, Intuit, and AWS are planning for a world the place brokers name the APIs

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Last updated: July 2, 2025 4:31 am
Pulse Reporter 3 days ago
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Enterprise giants Atlassian, Intuit, and AWS are planning for a world the place brokers name the APIs
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Be a part of the occasion trusted by enterprise leaders for practically 20 years. VB Remodel brings collectively the folks constructing actual enterprise AI technique. Study extra


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This dawning age of agentic AI requires a complete rethink on how we construct software program. Present enterprise APIs have been constructed for human use; the APIs of the longer term can be multi-model, native interfaces. 

“We have to construct the type of APIs that may work properly with brokers, as a result of brokers are those that are actually going to work together with APIs, not people,” Merrin Kurien, principal engineer and AI platform architect at Intuit, mentioned throughout the Girls in AI breakfast at this yr’s VB Remodel. 

Kurien had a dynamic dialogue on the current and way forward for AI brokers with fellow AI practitioners Mai-Lan Tomsen Bukovec, engineering and product chief for storage and compute providers at AWS, and Tiffany To, SVP of product for platform and enterprise at Atlassian.

“I wish to suppose 5 years from now, brokers can be mainstream,” mentioned Kurien. “A variety of the challenges we face right this moment most likely can be overcome with higher tooling, if the final two-and-a-half years is any indication. How ready will you be? It’s dependent in your investments right this moment.” 

How Intuit is getting invoices paid and AWS is supporting sooner migration

Intuit has been utilizing brokers and seeing “wonderful progress,” Kurien reported within the onstage panel, which was moderated by Betsy Peretti, accomplice for innovation and design at Bain. 

Notably, the monetary expertise platform firm has included automated bill era and reminders into its QuickBooks providing, which is well-liked amongst small and medium companies (SMBs). 

“We have now seen companies receives a commission on a median 5 days sooner, and there’s 10% extra chance that invoices receives a commission in full,” mentioned Kurien. 

AWS has additionally seen success with AWS Remodel, an agile infrastructure that migrates .NET, mainframe, and VMware workloads into AWS, mentioned Tomsen Bukovec. 

The standard migration situation, as she described it: A buyer would go to the appliance proprietor and request to, as an illustration, transfer their Home windows utility to a Linux-based utility working on AWS. “And guess what they’d say? ‘Take a quantity. You might be precedence quantity 42.’” 

However now, enterprises can do the vast majority of these migrations with AI help. “Your generalist groups are capable of do far more work on their very own, and it reduces the ask to the specialist,” mentioned Tomsen Bukovec. “That’s altering migration as an business.”

In the end, how AWS and others evolve can be intently tied with how prospects are utilizing AI, she mentioned. She marveled that unimaginable developments in AI are “actually making us take a brand new look, a sizzling take” on learn how to construct functions.

“Once we construct agentic infrastructures and we incorporate AI into the mission of our companies, we’re not simply taking expertise and placing it to work,” mentioned Tomsen Bukovec. “We are literally altering the character of the office, the workforce.”

She added, “We’re seeing this occur proper now. We’re seeing this occur at warp pace.”

How Atlassian is studying from experimentation internally and with prospects 

Atlassian is taking a considerate inside-out method to AI brokers, mentioned To.

As an illustration, the challenge administration platform has launched an onboarding agent to assist new staff entry to all of the supplies they should get began with their jobs. Within the first month of launch, the agent fielded 7,000 requests. Now, it’s only a common a part of the onboarding course of, To mentioned. 

In the meantime, the corporate’s go-to-market workforce has quite a few interface factors with prospects, which may make it difficult to assemble all the mandatory context. Atlassian constructed a buyer agent that pulls all that knowledge collectively, and To reported that it’s one in every of its hottest brokers, utilized by 80 groups throughout the corporate. “I take advantage of it fairly a bit earlier than I speak to prospects,” she acknowledged. 

At Atlassian, there’s a robust accountability to ‘pet food’ — utilizing one’s personal services and products — and iteratively experiment to assist information prospects as they evolve with AI, To defined. That work can then be translated into what Atlassian ships to prospects out of the field. 

“It’s not solely going to come back from engineering; it’s going to come back from throughout your total group,” she mentioned. “So what are you able to do programmatically to convey the creativity of everybody cross-functionally, to convey concepts collectively, to design workflows?”

The corporate not too long ago launched its ‘Teamwork Assortment,’ a curated choice of apps — Jira, Confluence and Loom — managed by ‘rovo brokers.’ That is constructed into its platform and helps varied points of the collaborative course of. As an illustration, earlier than a gathering, the agent will pull collectively a “very nice abstract” based mostly on Confluence pages and JIRA tickets. 

“So whenever you go into that assembly, you now have all that shared context,” mentioned To. “You’re not attempting to replace one another, you possibly can truly spend time on necessary technique choices.” 

Atlassian estimates that that individual use case saves at the least 4 hours per particular person per week. Buyer HarperCollins, specifically, has used it to “nice impact,” To famous.

Prospects are utilizing AI brokers in various complexities, she mentioned: Generally they’re simply offloading work, gathering knowledge or writing launch notes; different occasions they’re getting deep into uncooked knowledge and pre-building strategic roadmaps. 

To defined that Atlassian has constructed a graph layer on high of its knowledge that gives deeper intelligence on how knowledge is linked. As an illustration, enterprises can analyze their targets alongside workforce structuring and tasks in progress. “It’s not simply an HR org chart,” mentioned To. 

“When you consider how folks construct their software program growth lifecycles proper now, an enormous a part of that’s creating roadmaps and prioritizing methods,” she mentioned. “However that may be very dynamic, and bearing in mind all of that knowledge is tough for people to do. The brokers we’re seeing change into actually well-liked now with prospects are literally pre-building these strategic roadmaps.”

To emphasised the significance of making suggestions loops with prospects, noting that, in simply the final three months, Atlassian customers have custom-made 10,000 totally different variations of the corporate’s out-of-the-box brokers. 

“It’s a extremely nice pool of suggestions knowledge that then helps us perceive how they’re embedding these brokers into their workflows,” mentioned To. “I feel half of what’s actually thrilling about this wave is it’s such a collaborative course of in designing with prospects.”

Incomes belief, constructing it proper from the get-go

Belief is the cornerstone of any product and that needs to be no totally different with AI, Kurien emphasised. Prospects wish to know what the agent is doing behind the scenes and have management over its actions. This requires stringent assessment processes. 

“With new waves got here new vulnerabilities,” she mentioned. “We have now constructed a strong course of the place we’re figuring out the lifecycle by which an agent matches in and creating the appropriate processes of critiques for that section.” 

To underscored the truth that it’s greater than uncooked expertise; folks should collaborate, construct full options collectively and faucet into expertise. The business should spend money on robust knowledge structure and have the appropriate knowledge context in order that AI brokers could make the highly effective choices we’ll be asking of them. 

“The place it turns into actually thrilling is when it’s a superpower in your group, when it’s in a position that can assist you make higher choices, launch higher merchandise, re-sort your targets, be extra aggressive as an organization,” mentioned To. 

She famous that there have been many waves of innovation over time, however this one with AI is one all its personal. “I really feel like with AI, it’s a tidal wave. It’s second after second after second, proper? AI is simply fully totally different from all the different waves.” 

Editor’s word: As a thank-you to our readers, we’ve opened up early chook registration for VB Remodel 2026 — simply $200. That is the place AI ambition meets operational actuality, and also you’re going to wish to be within the room. Reserve your spot now. 

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Enterprise giants Atlassian, Intuit, and AWS are planning for a world the place brokers name the APIs

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