Set within the coronary heart of one of the vital romantic cities in Europe, the W Florence — featured on our checklist of the most fun resort openings for 2025 — formally opened its doorways on Tuesday.
The historic property, previously the Grand Lodge Majestic, now homes 119 visitor rooms, together with 16 suites and a penthouse, based on Marriott. The extremely anticipated addition to Florence, Italy’s resort scene sits on Piazza dell’Unita Italiana, only a quick stroll from most of the metropolis’s most well-known landmarks, together with its Duomo, the Uffizi Galleries and the Ponte Vecchio.
The property is the second W Lodge in Italy, becoming a member of the W Rome. The model plans to open a 3rd property, the W Sardinia — Poltu Quatu, later this summer time.
Associated: The 25 finest accommodations in Rome to e book on your Italian vacation
“The opening of W Florence marks one other vital milestone in W Accommodations journey, deepening our presence in Italy and strengthening our footprint throughout the area,” George Fleck, the senior vice chairman and world model chief for W Accommodations, mentioned in a press release. “As we proceed to evolve globally, this newest addition to our model embodies our dedication to delivering daring, immersive experiences that redefine luxurious way of life hospitality. W Accommodations has all the time been a model rooted in creativity and tradition, and W Florence completely captures the spirit of this dynamic, fashion-forward metropolis.”
Housed in a historic constructing initially designed by native architect Lando Bartoli in 1968, the W Florence contains a partially lined courtyard that after functioned because the mezzanine of a former financial institution. The distinctive area now welcomes company with retro-inspired seating, daring checkered flooring and plush greenery, and serves as a central space the place company can entry a number of of the resort’s eating venues, together with the lounge (which is full with an aperitivo desk).
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Moreover, company will be capable to feast on up to date Italian bites at Tratto, the second outpost of the Michelin-starred Trattoria contemporanea collective, in addition to take pleasure in cocktails with a view at Zefiro Rooftop (which is slated to open later this summer time). The property will even welcome an Asian restaurant from chef Akira Again in late summer time that focuses on mixing “conventional Korean flavours with world influences.”
The resort’s historical past shines by means of in every of its rooms because of Sixties- and ’70s-inspired design components like marble and brass accents, whereas town itself is widely known all through the property with a daring shade palette of Medici purple and royal blues. The resort’s piece de resistance is the Penthouse suite, which wows with a greater than 1,500-square-foot personal terrace and a moody aesthetic for the proper metropolis escape.
Nightly charges for the W Florence begin at 431 euros (about $507) or 70,000 Marriott Bonvoy factors, based on a search on the resort’s web site.
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