Likelihood is, after dropping out on an enormous pitch, job interview, or—in Billie Jean King’s world—a tennis match, you’ll know precisely the place you fell brief. However have you ever ever requested your self after profitable why precisely you gained?
“Individuals preserve considering, you study extra from failure,” the 81-year-old tennis legend solely informed Fortune on the Energy of Girls’s Sports activities Summit introduced by e.l.f. Magnificence. As a substitute, she says, the highest 1% “learn to win.”
Like Gen Z, who’re enormous followers of manifesting success, King agrees that there’s energy in considering positively. “When you assume you’re a failure, you’ll fail. When you assume you’re a winner, you’ll win,” the American former world No. 1 ladies’s tennis participant stated.
However in her eyes, there’s extra to manifesting than telling your self “I’m fortunate” till it turns into actuality. Extra logically, the rationale why individuals who name themselves winners go on to do properly is as a result of they anaylze what their strengths are and what makes them win—they usually double down on it.
“I would like folks to concentrate while you win: Why did I win? And that’s actually necessary, as a result of that’s how one can preserve constructing, constructing and constructing as you get older and older in life,” King explains.
“What sentence did I write properly? Had been you form to others? All this stuff are constructing blocks to have a greater life.”
The mindset shift that made Billie Jean King a champion—repeatedly
Earlier than she turned a worldwide icon, gained 39 Grand Slam titles, campaigned for equal pay, after which based the Girls’s Tennis Affiliation, King at all times had an innate perception that she’d achieve success.
Whilst a child from Lengthy Seaside, Calif., with a racket, a blue-collar dad, little spare money, and barely any teaching, King would inform herself she was destined to develop into the star she is right now.
“Right here’s how I used to assume as a junior participant: each time I gained a junior match, it was solely a stepping stone to be primary on the planet,” she informed Fortune. “I by no means thought or cared about junior tennis. All the things I did was to be primary the world as an grownup.”
That long-game mentality meant that small wins alongside the way in which weren’t the top level—they had been examine materials. Identical to after a loss, she would ask herself: What did I do proper? What can I replicate?

Fortune’s Orianna Rosa Royle sat down with BJK on the Energy of Girls’s Sports activities Summit introduced by e.l.f. Magnificence.
The behavior turned a cornerstone of her success, however she says it was actually put into observe throughout a high-stakes Wimbledon match in opposition to Tracy Austin in 1982. For the primary time ever, King beat Austin, regardless of being twice her age and a 12 months away from retiring.
King was totally conscious that Austin knew all of King’s strikes and could be anticipating her go-to shot (a cross-court shot). So King knew that the one method to win was to go down the road, her weakest shot.
“I knew earlier than I hit that ball, if I didn’t make it, I’d most likely lose the match. If I made it, I’d most likely win,” she says. She went for it—and it labored.
That second bolstered a core perception that’s adopted her ever since: success comes from understanding precisely what it takes to win. “It’s a must to know why you win,” she says. “I don’t study extra once I lose. I study extra once I win. I believe as a result of it retains me studying methods to win, not methods to lose.”
For King, suggestions isn’t simply one thing you apply after a failure. It’s the behavior of asking onerous questions after a excessive, too.
“Everybody ought to actually take into consideration that with their very own lives,” she says. “What’s your energy? Play to it.”