99 Pace Mart, one among Malaysia’s largest comfort retailer chains, is among the latest companies on the Southeast Asia 500, making its debut after its 2024 IPO, Malaysia’s largest in seven years.
With $2.2 billion in income, 99 Pace Mart generated sufficient gross sales to land it at No. 158 on Fortune’s rating of the biggest Southeast Asian corporations by income. The corporate at present has 2,833 retailers and 20 distribution facilities throughout the nation, and plans to achieve 3,000 retailers by the top of the 12 months.
However 99 Pace Mart’s story can be as a lot a narrative about its founder, Lee Thiam Wah, as it’s concerning the development of a comfort retailer chain.
Lee contracted polio at a younger age and subsequently misplaced using his legs. He’s been wheelchair-bound for a lot of his life. “No person would rent me as a result of my bodily limitations,” he instructed Forbes in a 2010 interview. In that interview, he quoted recommendation from his paternal grandfather: “When you don’t work laborious, what is going to you quantity to?”

KG Krishnan—Bloomberg by way of Getty Pictures
Lee’s retail profession acquired its begin when he began promoting snacks from a roadside stall. He then opened his first mini market in 1987 as a sole proprietorship, then established Ninety 9 Market in 1992. By 1998, he had a community of 8 mini markets, and established 99 Pace Mart two years later.
Now, 99 Pace Mart is the biggest mini-market participant in Malaysia, based on its IPO prospectus. 99 Pace Mart holds 40% of the market in opposition to international competitors like 7-Eleven, and the chain additionally has an 11% share of the grocery market.
The corporate raised $532 million in an IPO final September, Malaysia’s largest in seven years. The itemizing made Lee a billionaire, and one among Malaysia’s richest males.
99 Pace Mart plans to make use of the IPO proceeds to fund its international growth. In an interview with Bloomberg after the itemizing, Lee mentioned he’s on the lookout for “good alternatives” to go abroad, however has no “concrete plans” as of but. (99 Pace Mart briefly had an outlet in Singapore, earlier than withdrawing as a result of COVID pandemic).
Along with being the CEO of 99 Pace Mart, Lee additionally operates franchising rights for Burger King in Malaysia and Singapore, and is the third-largest shareholder of Alliance Financial institution Malaysia, based on Bloomberg.
Shares in 99 Pace Mart are up 9.57% since September’s IPO. Malaysia’s benchmark FTSE Bursa Malaysia KLCI index is down about 8% over the identical interval.