Samsung Adverts, the superior promoting arm of Samsung Electronics, at present introduced a significant growth of its award-winning GameBreaks portfolio, including 4 new interactive titles.
Ripplash, the following new GameBreak, is now obtainable for advertisers and builds on the momentum of The Six, the franchise’s inaugural sport, which can increase to audiences in the UK for the primary time later this yr.
Constructed natively for Samsung Good TVs, GameBreaks is altering the utility of advert time by reworking conventional advert breaks on Samsung TV Plus into interactive moments that ship shopper experiences proven to enhance model recall.
These fun-sized experiences run within the first advert slot of premium business pods, providing viewers a frictionless technique to interact. Giving advertisers a brand new, brand-safe avenue to earn consideration, Samsung Adverts is evolving conventional advert time, traditionally thought-about for model consciousness, right into a mid-funnel, participating expertise.
GameBreaks gives a turnkey and scalable resolution that provides a easy launch course of and easy-access alternatives for deep model integration and robust contextual relevance throughout campaigns. Leveraging Samsung Adverts’ proprietary expertise, manufacturers have entry to a uniquely repeatable resolution with a set of video games to select from to create ongoing, recent, and bespoke buyer engagement via interactive advertisements.
Samsung Adverts and MediaScience analysis lab’s latest analysis discovered the format has confirmed itself as a efficiency driver, delivering a 53% raise in unaided model recall and 1.5 instances larger engagement than commonplace video advertisements. Without having for sport controllers or downloads, GameBreaks lowers the barrier to entry for interactive experiences on the most important display screen within the house. Notably, 89% of viewers say they like GameBreaks over conventional business breaks.
4 new unique video games
Following the breakout success of The Six, Samsung Adverts’ new GameBreaks codecs designed to deepen engagement and provide much more artistic flexibility embody:
Ripplash – Now obtainable to advertisers, this visually fascinating word-guessing sport reveals photos via animated water ripples. Its modern, design-forward format may be simply co-branded and customised to align with any vertical.
Pop Off – A mad-lib type trivia sport with escalating issue and themed content material tied to cultural moments akin to holidays or film releases.
End Line – A fill-in-the-blank sport that prompts customers to finish iconic slogans, lyrics, and taglines—ultimate for model reinforcement.
Eye-Q – A visible reminiscence problem the place gamers recall particulars from brief clips, maximizing repeat publicity and model visibility.
“This growth is about redefining what promoting may be,” mentioned Michael Scott, vice chairman and head of advert gross sales & operations at Samsung Adverts, in a press release. “With GameBreaks, Samsung Adverts is pioneering a brand new mannequin on the intersection of CTV, interactivity, and model storytelling—providing entrepreneurs a turnkey, measurable, and extremely participating technique to win.”
Pop Off, End Line, and Eye-Q shall be obtainable for advertisers throughout Samsung TV Plus’s premium stock this summer time–presenting a boon for advertisers seeking to see larger efficiency from their CTV budgets and drive KPIs whereas participating hard-to-reach audiences.
“We consider the way forward for TV is turning into extra interactive and Samsung is methods to make social sport play extra accessible,” mentioned Avner Ronen, VP of product growth at Samsung, in a press release. “We all know informal sport experiences have gotten a extra standard type of leisure for our TV house owners. GameBreaks like The Six provide new methods for gamers to interact and produce folks collectively over a shared sport expertise of their front room.”
The timing follows The Six’s latest sweep on the Telly Awards, the place the sport earned six honors for Branded Content material, Use of Graphics, and Digital Environments. Moreover, The Six not too long ago garnered a Shorty Award within the CTV/OTT class. With themed every day trivia spanning leisure, historical past, and present occasions, The Six offers manufacturers recurring publicity in an interactive format that boasts a 98% completion fee.
As related TV continues to evolve, Samsung Adverts is reimagining the position of the biggest display screen within the house—from a spot to look at passively to a spot to play and have interaction. Whereas conventional linear advertisements depend on attain, GameBreaks provides interactivity, initiating a two-way dialogue between manufacturers and viewers.
Including this interactivity with Samsung’s scale, that attain for advertisers is critical. Three in 4 U.S. households personal not less than one Samsung machine, and Samsung has held the title of No. 1 Good TV model globally for 19 consecutive years. With over 500 million units bought yearly throughout the globe, together with TVs, smartphones, and digital signage, the Samsung ecosystem gives advertisers unmatched entry, cross-device focusing on, and real-time optimization.
