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PulseReporter > Blog > Tech > Perplexity’s CEO Sees AI Brokers because the Subsequent Internet Battleground
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Perplexity’s CEO Sees AI Brokers because the Subsequent Internet Battleground

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Last updated: June 5, 2025 3:40 am
Pulse Reporter 2 months ago
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Perplexity’s CEO Sees AI Brokers because the Subsequent Internet Battleground
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Wait although … Perplexity—like different AI search engines like google—has been criticized for hallucinating and getting issues improper.

We welcome this criticism, as a result of it’s the easiest way for us to repeatedly enhance. In actuality, errors account for a small fraction of outcomes, and our solutions are way more correct than 10 blue hyperlinks polluted by a long time of Web optimization-optimized content material. [In response to a follow-up request, Perplexity did not provide further details on error rates, but Jesse Dwyer, a spokesman, said that reliability is improving constantly]. However the truth is, accuracy and belief will solely change into extra essential as AI integrates into extra of our lives, so that is one thing we’re relentlessly centered on. We are able to’t get there with out this suggestions.

Perplexity additionally cribs from copyrighted information articles with its “uncover” part. Do you perceive why some publishers are upset?

We’ve answered that earlier than. See our weblog put up on how we respect robots.txt [a file added to websites that specifies whether web crawlers should access their content].

The Perplexity assistant for Android and iOS appears “agentic” as a result of it may well take actions. How large of a shift is that this?

AI is fairly good at answering questions now. What actually must be completed is get AI to take actions. Individuals use the phrase “brokers”; you possibly can go together with no matter you need—“agent” or “assistant”—however ultimately, it must string collectively instruments and execute actions. That’s why we’re [also building a] browser, and an assistant on iOS, Android.

Do Apple and Google have an excessive amount of management over their cellular platforms in comparison with outsiders seeking to construct brokers?

With iOS it’s significantly difficult, as a result of you need to string collectively a bunch of occasion APIs. On iOS, Mail, Calendar, Reminders, Podcasts, all that stuff is natively accessible by way of the Apple SDK [software development kit used to build applications], so you possibly can truly at the least draft emails, schedule conferences, transfer conferences, set reminders, all these things, open podcasts fairly simply. You are able to do searches for podcasts … “get me the one the place Mark Andreessen discusses de-banking with Joe Rogan.” It could actually get you that fairly shortly.

It’s largely tough since you can’t entry different apps. iOS shouldn’t be very totally different from Android, as a result of AI can’t entry most apps on Android both (that means that the Perplexity assistant can work together with some apps extra simply than others). [But] third-party apps can construct their SDKs to be accessible on the Android SDK. For instance, our Android system can show a music on Spotify. On iOS, you possibly can solely hyperlink to a selected Spotify music, and you need to manually begin taking part in the audio.

Oh, so it’s app-makers which might be holding AI brokers again?

That’s the problem. If individuals are providing us APIs—say, Open Desk, Uber, DoorDash, or Instacart—the place we are able to entry info throughout the app with out even having to open the app. On the again finish, that’s fairly highly effective. For instance, if we are able to entry info on Uber and discover that Uber consolation doesn’t value greater than 5 or 10 % of Uber X, then we are able to simply guide Uber consolation for you—if that’s a choice that you just set on Perplexity.

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