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PulseReporter > Blog > Money > AI deepfakes pose ‘important’ threat to ‘id methods upon which our total economic system depends,’ warns fintech CEO
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AI deepfakes pose ‘important’ threat to ‘id methods upon which our total economic system depends,’ warns fintech CEO

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Last updated: May 30, 2025 12:10 am
Pulse Reporter 1 month ago
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AI deepfakes pose ‘important’ threat to ‘id methods upon which our total economic system depends,’ warns fintech CEO
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Contents
AI-powered fraudOngoing risk

With one new AI functionality after one other getting into the mainstream, it’s tempting to offer each the identical cursory consideration. However some advantage extra consideration than others.

Take into account AI deepfakes. Scammers can now use generative-AI instruments to create voices, and even dwell video fakes, that sound or seem like particular individuals—and request cash transfers. As such, there’s a “important” threat of such capabilities “breaking the belief and id methods upon which our total economic system depends,” stated Emily Chiu, CEO of Miami-based fintech startup Novo, at Fortune’s Most Highly effective Ladies summit in Riyadh, Saudi Arabia, final week.

AI-powered fraud

She cited a case in Hong Kong final yr through which a finance worker was duped into transferring greater than $25 million to fraudsters. The worker, regardless of being skeptical after receiving an e mail request for the funds, was lured right into a Zoom name through which no person else was actual—although they appeared and seemed like the corporate’s U.Ok.-based CFO and different executives.

A police official investigating the case instructed native media that whereas earlier scams had concerned one-on-one video calls, “this time, in a multi-person video convention, it seems that everybody you see is faux.”

But as subtle because the AI know-how behind such scams is, it’s comparatively simple to entry and use.

“The general public accessibility of those providers has lowered the barrier of entry for cyber criminals—they not must have particular technological talent units,” David Fairman, chief safety officer at cybersecurity firm Netskope, instructed CNBC.

Arup, a U.Ok. engineering agency, later confirmed that it had been the sufferer within the assault.

“Like many different companies across the globe, our operations are topic to common assaults, together with bill fraud, phishing scams, WhatsApp voice spoofing, and deepfakes,” stated Arup CIO Rob Greig in an announcement. “That is an business, enterprise, and social situation, and I hope our expertise may help increase consciousness of the rising sophistication and evolving methods of dangerous actors.”

Ongoing risk

Deloitte’s Middle for Monetary Providers just lately weighed in on the difficulty, stating, “Generative AI is anticipated to considerably increase the specter of fraud, which may value banks and their prospects as a lot as US$40 billion by 2027.”

Chiu stated the Hong Kong incident exhibits that “we’re going to run right into a world the place our capacity to essentially belief and validate what’s actual—the system of belief upon which commerce depends, upon which fintech depends—goes to be an actual problem.”

In fact, that presents alternatives for corporations that may give you efficient options to this downside, “however it’s not a solved state of affairs but,” Chiu stated. “So, it’s one thing I might be looking out for…even in case you’re outdoors of fintech.”

This story was initially featured on Fortune.com

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