Yield Guild Video games Affiliation introduced that it has expanded into Web3 recreation publishing with the launch of the causal Degen recreation LOL Land.
With the launch of its first title, LOL Land, Yield Guild Video games Affiliation (Yield Guild) has introduced YGG Play, a brand new recreation publishing unit devoted to lighthearted, addictive video games that embrace the chaos and tradition of crypto degeneracy.
With YGG Play, the affiliation goals to outline a brand new style in gaming: Informal Degen. The debut recreation — a browser-based informal board recreation that includes members of the Pudgy Penguins neighborhood as playable characters — with 116,000 pre-registrations previous to its unique launch on Summary Chain. By taking part in, gathering factors, and unlocking NFTs in LOL Land, gamers have the possibility to win a part of a prize pool funded on Could 1, valued at $10 million in YGG token rewards.
“Over the previous 4 years, we’ve seen and performed a whole lot of video games, and Yield Guild has invested in lots of them. By means of that have, we’ve come to know what’s enjoyable, what works and what doesn’t, and that’s led us to develop some very sturdy opinions on how you can finest serve the crypto market,” stated Gabby Dizon, cofounder of Yield Guild, in an announcement. “YGG Play, which is particularly focusing on the Informal Degen market, is our expression of all the things we’ve realized, beginning with our first recreation, LOL Land.”
LOL Land options 4 thematic boards, every with a singular mechanic: YGG Metropolis, Seaside Day, Carnival, and Ice World Wonderland — the latter being residence to the Pudgy Penguins IP, the place gamers can select to playable characters based mostly on notable members from Pudgy’s neighborhood, together with Aaron Teng, Rusk0f, KP, Burnasso, and Orange. Dizon can also be a playable recreation character, and different themes are below improvement, together with Pirate Cove and Parkside Story.
The Summary Chain, the unique platform for LOL Land, was created by Igloo Inc., the father or mother firm of Pudgy Penguins. Its consumer-first method makes it simpler for gamers to get into Web3 video games through the use of chain abstraction and integrating friendlier onboarding mechanisms reminiscent of social logins and passkeys. The platform has already succeeded with a number of launches, together with Myriad, Roach Racing Membership, and Gacha. The launch additionally coincides with the YGG token being accessible on Summary.
“LOL Land is a recreation constructed by degens for degens,” stated Luca Netz, CEO of Pudgy Penguins, in an announcement. “It takes all the things we’ve come to like about taking part in Web3 video games and places it into an informal pick-up-and-play expertise. We’re actually excited to be part of YGG’s first recreation and its unique launch on Summary.”
LOL Land affords two gameplay modes to swimsuit totally different participant preferences. The free mode permits gamers to get pleasure from limitless rolls for gratis, although it doesn’t embody YGG token rewards. Within the premium mode, gamers can buy premium rolls, with factors earned by means of gameplay eligible for redemption in YGG tokens. LOL Land is simply accessible to gamers 18 years or older and in sure international locations. The sport is obtainable to play now at LOL.Land.
I requested Dizon a number of questions. In a message to GamesBeat, Dizon stated YGG is a guild protocol that gives guilds with a set of instruments to arrange onchain.
“Our core neighborhood’s Discord at present has over 112,000 members and our Guild Development Program (GAP) has seen over 300,000 neighborhood members use our questing platform,” Dizon stated. “Since launching on Base in November final yr, we’ve had greater than 75 Onchain Guilds join our platform’s pilot. We even have a world community of guilds spanning 11 areas, represented by our guild companions YGG Pilipinas (Philippines), W3GG (Southeast Asia), OLA GG (Latin America), KGeN (India, Brazil, Saudi Arabia), SKYGG (South Korea), YGG Japan, YGG China, AMG DAO (Europe), and NYXL (North America).”
Requested why YGG determined to make a recreation, Dizon stated, “We determined to launch our recreation publishing arm as a result of we need to set up the “Informal Degen” class in Web3 video games. With our historical past and our deep connection to the neighborhood and its crypto-native, grassroots, play-first tradition, recreation publishing felt like a pure enlargement.”
YGG has grown right into a hub for gamers to find new video games and contribute their expertise to totally different initiatives and ecosystems.
Dizon added, “We characterize extremely expert communities that may bootstrap the launch of a recreation by connecting them with devoted gamers in addition to teams that may present the providers these early-stage initiatives want like neighborhood administration, advertising and native occasions, content material creation, schooling, esports, recreation testing, and extra.”
And he stated, “YGG is uniquely positioned as a writer as a result of we all know what the neighborhood appears to be like for in video games and we all know the place these video games need assistance at launch—we hear it instantly from the gamers. So, increasing into publishing and making the primary recreation ourselves made sense.”
I requested Dizon how YGG selected the sport. He famous that earlier than he bought into crypto and cofounded YGG, he was a recreation developer for over 20 years.
“I used to be truly constructing informal video games for a lot of my profession. It’s practically 5 years since we based YGG, and we’ve performed a whole lot of Web3 video games and invested in lots of them,” Dizon stated. “Constructing our ecosystem and working occasions just like the YGG Play Summit has saved us intently aligned with our neighborhood’s pursuits. We perceive what the YGG neighborhood desires: taking part in enjoyable video games and having fun with the rewards collectively.”
And he added, “Primarily based on our expertise, we additionally knew that the Web3-native recreation market continues to be very underserved. These are the individuals who aren’t essentially hardcore players however are in crypto for enjoyable — or what we name degens. Hardcore Web3 players are literally a really small portion of the full Web3 person base. However the “Informal Degens” — that’s folks buying and selling memecoins, minting NFTs, or buying and selling on exchanges — they’re a a lot bigger market. And we all know precisely how you can goal these markets.”
Yield Guild Video games (YGG) is a world collective of players, creators, and builders turning play into alternative. Identified for pioneering the Web3 guild mannequin with the rise of the play-to-earn motion in 2020, YGG laid the inspiration for a brand new sort of digital coordination: a community of onchain teams, every organized round their very own goal, and united by shared values of collaboration, development, and possession. Pre-registration is at present ongoing at https://www.lol.land/pre-register.
