Mistplay has launched its reward-based person acquisition platform for cell players on the iPhone within the U.S.
Since its basis in 2016, Montreal-based Mistplay has powered the main rewards-based person acquisition platform for cell players, delivering high-lifetime worth (LTV) gamers at scale by means of its confirmed rewarded play mannequin.
The corporate introduced its launch of Mistplay for iPhone, bringing new dimensions of scale and stock and providing extra alternatives for publishers to accumulate, monetize, and nurture loyal, high-value gamers.
“Unveiling Mistplay for iPhone right this moment marks a milestone we’ve lengthy awaited – and one our companions have been asking for” mentioned Tricia Han, CEO of Mistplay, in an announcement. “After years of innovating rewarded promoting on Android, we’re thrilled to carry our rewarded play experience to iOS in a singular option to resolve actual challenges for advertisers – reaching high-value customers in a privacy-centric panorama, driving engagement past conventional adverts, and scaling LTV. To our companions who’ve been with us on this journey: thanks. One of the best is but to come back.”
Launched in 2016, Mistplay’s loyalty platform has scaled to tens of millions of energetic customers driving a whole bunch of tens of millions in IAP spend throughout 9 key markets. With the arrival of Mistplay for iPhone, we’re introducing a robust new reward system for iPhone customers and unlocking new advert stock for publishers.
Gamers can earn rewards for finishing in-game occasions, go head-to-head in Tournaments to extend their earnings, and take part in recreation trivia and surveys. This method allows publishers to hit their promoting efficiency objectives and obtain ROI by buying high-value, loyal customers.
The dedication to innovation and growth ensures that each Mistplay reward apps throughout iOS and Android platforms will proceed to evolve as we proceed to push the rewarded promoting and rewarded play business ahead for gamers and publishers alike.
Mistplay for iPhone is at the moment out there for iPhone gadgets within the U.S., with a continued world rollout deliberate for the remainder of 2025.
