Aarki has launched Encore, a next-generation machine studying platform constructed to ship full-funnel progress for cellular entrepreneurs in a privacy-first panorama.
Designed for smarter person acquisition and stronger retention, Encore combines dynamic focusing on, steady mannequin evolution, and SKAN 4-ready optimization.
Encore is the trade’s solely unified platform with a privacy-first framework that helps each Person Acquisition (UA) and Retargeting (RT) throughout iOS and Android – unlocking highly effective synergies for sustainable progress and long-term person retention.
Powered by San Francisco-based Aarki’s proprietary AI infrastructure — together with over 1,000 owned and operated servers and the power to course of six million queries per second – Encore dynamically fuses attributed information, unattributed alerts, and real-time advert name overlays to attenuate media waste and maximize marketing campaign effectivity.
Key Benefits of Encore
- Smarter Focusing on: Builds high-precision viewers segments utilizing full-spectrum information. Together with unattributed MMP information and real-time advert alerts.
- Full-Funnel Intelligence: Seamlessly unifies UA and RT methods for larger in-app person lifetime worth.
- Steady Studying: Deep neural networks recalibrate fashions in actual time primarily based on reside efficiency alerts.
- SKAN 4-Prepared Optimization: Future-proof focusing on and down-funnel optimization for a privacy-centric cellular ecosystem.
“At Aarki, we imagine the way forward for cellular advertising and marketing belongs to platforms that unify efficiency and privateness,” stated Aman Sareen, CEO of Aarki, in a press release. “With Encore, we’re delivering a full-funnel resolution that empowers cellular app entrepreneurs to develop smarter — from acquisition to retention — whereas thriving in a privacy-first world. Encore isn’t simply an evolution; it’s a foundational shift in how the trade approaches clever, accountable promoting.”
Early outcomes display Encore’s impression. For a worldwide gaming model, Aarki’s Encore delivered a 25% uplift in D7 ROAS (day seven return on advert spend) and an 18% discount in value per set up (CPI) in comparison with earlier optimization approaches. Encore additionally gives an in-house inventive studio for real-time advert technique and efficiency. By embracing steady studying, dynamic viewers creation, and cross-lifecycle optimization, Encore helps manufacturers speed up progress whereas constructing long-term person belief.
For over 14 years, Aarki has been pioneering AI-driven cellular progress options. At this time, the Firm processes 5 million advert requests per second throughout greater than 10 billion gadgets globally, delivering measurable outcomes for tons of of main manufacturers and publishers. Constructing on the success of its Put up-Again resolution — which helps manufacturers unlock new person acquisition and retention alternatives from first-party information — Aarki continues to paved the way within the post-IDFA panorama with privacy-first improvements, designed to drive sustainable cellular progress.
Aarki is an AI-powered cellular progress platform that delivers full-funnel efficiency by dynamic focusing on, deep neural community optimization, and privacy-first innovation. Serving main manufacturers and publishers globally, Aarki combines superior machine studying, inventive technique, and owned infrastructure to drive smarter acquisition, stronger retention, and superior ROI. Aarki is headquartered in San Francisco, with places of work throughout North America, Europe, Center East and North Africa and Asia.
