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PulseReporter > Blog > Money > Goodyear sees itself in prime place to capitalize on Trump auto tariffs: ‘Now we have plenty of alternative in entrance of us’
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Goodyear sees itself in prime place to capitalize on Trump auto tariffs: ‘Now we have plenty of alternative in entrance of us’

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Last updated: May 9, 2025 3:29 pm
Pulse Reporter 3 months ago
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Goodyear sees itself in prime place to capitalize on Trump auto tariffs: ‘Now we have plenty of alternative in entrance of us’
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  • The biggest U.S. producer of tires for automotive firms and the patron substitute market believes its heavy North American footprint makes it ideally positioned to outcompete its international friends like Michelin, Bridgestone and Continental. “Goodyear’s U.S. tariff publicity equates to about one quarter of the common for the trade,” its finance chief informed buyers.

Goodyear Tire and Rubber, the biggest tire provider in the USA, believes its robust North American manufacturing footprint will assist it outperform its three predominant rivals.

The corporate is benefiting from a broad portfolio of tires, together with these for luxurious vehicles, electrical automobiles, and lightweight vehicles equipped to carmakers, in addition to a rising publicity to the patron marketplace for substitute tires within the extra worthwhile 18-inch and bigger segments.

Lastly, the corporate realized $200 million in financial savings, essentially the most in any reporting interval because it started its Goodyear Ahead restructuring program six quarters prior on the behest of activist cash supervisor Elliott Funding. 

“Wanting forward, it’s practically sure that we’ll proceed to see some volatility in our markets associated to U.S. commerce coverage,” chief government Mark Stewart informed buyers through the first quarter earnings name. 

“For Goodyear, as the biggest U.S. producer already delivering on a turnaround by a significant transformation program, it’s additionally clear that we’ve plenty of alternative in entrance of us.”

Stewart’s tire maker competes predominantly with Michelin of France, Japan’s Bridgestone and Continental of Germany. Smaller rivals embody Pirelli, Yokohama, Nokian and Sumitomo.

The overall U.S. passenger automotive tire market—together with each volumes bought to carmakers and the patron substitute market—quantities to 300 million tires, of which simply over half are estimated to be sourced from international locations exterior North America.

By comparability, Goodyear provides about 60 million tires yearly to the U.S. market, with solely 12% of that uncovered to Trump’s new Part 232 automotive sector tariffs. Administration argues that its factories in Canada and Mexico are absolutely compliant with the USMCA free commerce space.

“In impact which means Goodyear’s U.S. tariff publicity equates to about one quarter of the common for the trade. That is little doubt a major benefit for our U.S. enterprise going ahead,” Christina Zamarro, finance chief stated through the name.

Two out of three asset gross sales finalized with solely artificial rubber ops left

Regardless of declining income and working revenue, Q1 swung from a loss to a $115 million web revenue.

This included a $260 million windfall revenue from the sale of its enterprise supplying off-the-road (OTR) tires for development, mining and different heavy-duty automobiles.

Extra one-off features might doubtlessly elevate ends in the present second quarter and past. 

Simply this week, Goodyear finalized the divestment of its Dunlop model to Sumitomo Rubber on Wednesday for a $526 million buy worth in addition to additional compensation to cowl miscellaneous prices. 

Throughout each transactions, Goodyear collected gross money proceeds of $1.6 billion.

Lastly, Zamarro stated Goodyear’s Chemical enterprise, which generates roughly $1 billion in annual income from the sale of synthesized rubber, stays below strategic overview.

“We’re engaged with a number of events on this potential transaction,” she stated, reaffirming she anticipated a minimum of one other $360 million in gross proceeds at minimal for Chemical.

This story was initially featured on Fortune.com


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