Final month, the brand new season of the dystopian sci-fi sequence Black Mirror was launched on Netflix to vital acclaim. Nevertheless, whereas most viewers loved Season 7, a number of social media posts went viral questioning what a present with an optimistic view on tech would appear to be.
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Effectively, we simply may quickly discover out.
Google has lately launched a brand new film and TV present initiative referred to as “100 Zeroes,” in keeping with a report from Enterprise Insider. Google is partnering with Vary Media Companions, the manufacturing firm behind movies resembling A Full Unknown and Longlegs for the initiative.
In keeping with the report, one in all Google’s objectives is selling its personal merchandise. For instance, a film produced by 100 Zeroes may see its characters utilizing an Android system as a substitute of an iPhone.
Nevertheless, product placement is not really the primary purpose of the initiative. Google is extra considering selling an total optimistic view of know-how, particularly to younger folks.
Mashable Gentle Velocity
The 100 Zeroes initiative really began final yr with quiet contributions to the advertising and marketing funds for the Neon horror movie Cuckoo. The 100 Zeroes’s brand was displayed within the opening credit primarily based on its funding, however Google did not play a job within the precise content material of the film.
However, in keeping with Enterprise Insider, the movie represents the kind of tasks Google needs to create: Films and TV exhibits from revered indie studios that focus on Gen Z.
As well as, the tasks that Google’s 100 Zeroes will again may get picked up and distributed by main movie studios and streamers like Netflix. Google is not trying to convey YouTube into the fold for this initiative, however relatively mainstream TV and film platforms.
In a put up on X, Google clarified that 100 Zeroes is just not a film or TV studio. “This isn’t a brand new studio, it’s an initiative pushed by our Platforms & Gadgets workforce which incorporates Android. We’re working with Vary to help the artistic neighborhood in integrating cutting-edge applied sciences and platforms, like XR and AI, into their filmmaking.”
Thus far, many artistic professionals and artists have been extraordinarily skeptical to any adoption of AI know-how into the humanities. With 100 Zeroes, Google will be capable to promote its instruments, resembling its AI merchandise, to the creatives who make films and TV exhibits.
One such 100 Zeroes undertaking to advertise using AI has already been launched by the corporate. Final month, Google and Vary introduced its “AI On Display screen” partnership, which is able to fund quick movies about AI after which greenlight a choose few for full-length options.
So, these social media customers who had hoped for a “tech optimistic” Black Mirror could quickly get their want.
