Sesh, a fan engagement ecosystem that connects folks with their favourite music artists, introduced it has raised $7 million.
Sesh foster connection by connecting followers with interactive experiences, unique content material and dwell occasions.
Miura World led the spherical, with participation from angel traders within the music and tech trade. With these funds, Sesh goals to develop its platform capabilities, onboard extra artists, and improve its expertise to supply deeper insights and engagement alternatives.
Moreover, the corporate is launching its Member Card, permitting followers to register and seamlessly obtain a digital go to their telephone’s pockets—no app required—changing into an official a part of their favourite artist’s neighborhood.
For the primary time, artists can ship direct push notifications to their followers’ telephone wallets, going past the entry streaming platforms and social media channels present. Artists can direct audiences to a brand new music launch, unique merch drop, VIP occasion invite or presale tickets straight throughout the ecosystem.
Sesh is constructed on the idea that superfans are the important thing to sustained success within the music trade. Conventional social media platforms typically create limitations between artists and their most engaged viewers, limiting direct communication and entry to information.
With Sesh, artists get entry and a direct line to their followers, together with full possession of important information akin to electronic mail, location, title, date of start and engagement insights, empowering creators to personal and domesticate their viewers relationships with out counting on third-party platforms.
By offering instruments for direct engagement, together with integrations with Spotify and TikTok, Sesh helps artists develop and strengthen their fan communities.
“There’s such an enormous hole within the artists which can be capable of make a dwelling within the music trade and the gifted people who find themselves pressured to deal with it like a interest as a result of they will’t successfully monetize their viewers,” stated Pepe Del Rio, CEO of Sesh, in a press release. “All you want is a number of hundred followers who’re
really engaged to pursue music as a profession, and our mission at Sesh is to permit as many artists as
potential to make a profession out of doing what they love.”
Sesh was based by Pepe del Rio, Iñigo-Hubertus Bunzl Pelayo and María José Guzman, combining their appreciation for the music trade with their expertise in finance, expertise and artist administration. Collectively, they noticed firsthand the problems within the music trade that forestall rising, impartial and label-signed artists face when participating with and successfully monetizing their audiences.
The corporate already works with greater than 250 artists akin to Yeri Mua, Anitta, Alleh & Yorghaki, Mau y Ricky, Lasso, Timø, Nathy Peluso, Zoe Gotusso and extra, with greater than 750 million mixed month-to-month listeners on Spotify, 1B followers on social media and 44 Grammy nominations final 12 months alone. Sesh was based in 2023.
