Frontier Airways is out with its newest ploy to win over clients who’ve traditionally opted to fly Southwest Airways.
The Denver-based ultra-low-cost service this week introduced an uncommon standing match of types … really, “standing alternative” is likely to be the proper time period.
Between now and April 30, any Southwest Fast Rewards member can immediately earn Frontier Miles Elite Gold standing for the rest of 2025. The one catch? There is a $40 price.
Frontier particularly focused Southwest loyalists “on the lookout for their new airline of selection” with this promotion — a transfer that got here after the airline final month briefly provided vacationers free luggage on summer season bookings shortly after Southwest ditched its long-standing “luggage fly free” coverage.
Cut price looking: When is the most effective time to e-book flights for the most cost effective airfare?
Now, this newest transfer particularly targets members of Southwest’s loyalty program — together with those that do not even have Fast Rewards A-Checklist standing. You simply want a Fast Rewards quantity.
The promotion might present advantages that aren’t usually provided by finances airways, together with a free carry-on bag, complimentary seat choice and — ultimately — potential upgrades to the finances airline’s new first-class seats tentatively set to debut later this yr.
This is a fast rundown on how to enroll.
The way to get Frontier elite standing
To earn Frontier Miles Elite Gold standing as a part of this standing alternative, you may want to go to frontier.getstatus.com by April 30.
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The touchdown web page asks you so as to add the e-mail handle and quantity related along with your Frontier Miles account; you may clearly want a kind of to earn elite standing in this system.
You will additionally need to enter your Southwest Fast Rewards quantity — however once more, this is not a conventional “standing match,” so anybody with a quantity can apply.
On the next web page, you may be requested to pay a one-time nonrefundable price of $40.
When you try this, Frontier says your loyalty account shall be upgraded to Elite Gold inside 24 hours. Your standing shall be legitimate till Dec. 31.
What do you get with Frontier Elite Gold standing?
Frontier’s Elite Gold standing is the second rung on its four-tier standing ladder (trailing Elite Platinum and Elite Diamond).
Usually, to qualify, you’d want 20,000 elite qualifying factors.
Advantages embrace:
- Capacity to earn 14 factors per greenback spent
- No change or cancellation charges
- A free carry-on bag (for the first member however not for touring companions)
- Normal seat choice at reserving, extra-legroom (“premium”) seats at check-in and entry to the airline’s UpFront Plus product (that includes a assured empty center seat) inside 4 hours of departure (for the first member however not for touring companions)
One other perk that the airline says is coming later this yr is complimentary upgrades (pending availability) to its brand-new first-class recliners, which can begin showing within the entrance two rows of all its planes.
I obtained a have a look at the design final week at a convention in Hamburg, Germany, they usually look to be on par, roughly, with the home first-class product provided by Frontier’s opponents.
Frontier CEO Barry Biffle informed me final yr that the airline plans to supply upgrades beginning on the Elite Gold standing tier.
Learn extra: Why the Frontier Airways Mastercard turned the latest bank card in my pockets
A push to win over extra vacationers
Frontier’s newest push to win over vacationers who frequent different airways comes because the service has encountered new hurdles to its enterprise — a development felt by myriad carriers throughout the airline business.
In a submitting to the U.S. Securities and Change Fee final week, the corporate cited declining income in March fueled by weakening demand and ensuing fare reductions.
The airline in the reduction of on its flight schedule throughout the second quarter, which runs between April and June and is usually airways’ strongest stretch of the yr.
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