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PulseReporter > Blog > Tech > Netflix exams out new AI search engine for films and TV reveals powered by OpenAI
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Netflix exams out new AI search engine for films and TV reveals powered by OpenAI

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Last updated: April 13, 2025 9:25 pm
Pulse Reporter 4 weeks ago
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Netflix exams out new AI search engine for films and TV reveals powered by OpenAI
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Black Mirror could possibly draw inspiration for future episodes from the very platform it streams on.

Netflix has only in the near past rolled out entry to a brand new AI search engine software to a few of its subscribers, based on a report from Bloomberg.

The AI search engine, which is powered by ChatGPT creator OpenAI, takes Netflix’s search capabilities past wanting up films and TV reveals by title, style, or actor. The software permits customers to seek for content material utilizing quite a few different search queries, corresponding to temper. Being that the characteristic is powered by OpenAI, it seems seemingly that customers will be capable of use pure language of their search.

Synthetic intelligence is not utterly new to Netflix. The streaming firm makes use of AI to energy its suggestion algorithm, to assist subscribers uncover content material primarily based on their viewing historical past.

Mashable Mild Pace

Whereas Netflix is experimenting with AI, the corporate clearly is aware of of the pushback from creatives on the expertise, and has beforehand gone on the file to say it could not use AI to switch filmmakers, screenwriters, or actors.

The AI search engine is at the moment within the testing part. It is at the moment solely obtainable on iOS units and to some clients in Australia and New Zealand. As well as, these subscribers must particularly opt-in to make use of the software.

Netflix expects to increase the take a look at out to different international locations, together with the U.S., within the close to future.



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