Xsolla, a worldwide sport commerce firm, has partnered with Altava Group, a digital trend and digital leisure firm, to carry trend IP to video games.
Altava Group emerged from the LVMH La Maison des Startups program.
This collaboration with Xsolla will join sport builders and publishers with Altava’s in depth catalog of high-quality branded digital trend belongings and unlock scalable, inventive methods to combine luxurious trend IP into the gaming expertise.
In line with Morgan Stanley, demand for digital trend is projected to achieve $50 billion by 2030, pushed by elevated personalization, immersive digital environments, and avatar-based commerce.
Collectively, Xsolla and Altava will allow builders to ship curated 3D trend experiences, avatar customization, and unique branded content material by way of a devoted on-line market powered by Xsolla. The partnership permits builders to monetize digital items primarily based on globally acknowledged luxurious manufacturers, supported by Altava’s proprietary 3D trend AI instruments, avatar techniques, and trusted relationships throughout the style and leisure industries.
The partnership brings collectively alternatives to create and monetize in-game belongings that includes main leisure and trend IPs. This will probably be adopted by Altava’s digital-to-physical integration, enabling bodily merchandise purchases by way of localized bodily activations globally with Xsolla. The collaboration will incorporate Altava’s AI-powered trend know-how for customizable belongings and Okay-wave (together with Okay-pop, idols, and Okay-drama IP) leisure parts to maximise international attraction.
Further branded campaigns with main international manufacturers and collaborations are deliberate throughout a number of platforms all through 2025.
Chris Hewish, chief technique officer at Xsolla, mentioned in a press release, “Altava’s progressive strategy to digital trend completely enhances our mission to simplify sport commerce whereas increasing what’s attainable for builders and gamers alike. Collectively, we’re making it simpler for video games to faucet into the worldwide urge for food for self-expression, id, and premium IP by enabling immersive, scalable, and genuine luxurious trend experiences.”
Altava’s portfolio consists of over 3,000 3D trend belongings optimized to be used throughout video games, digital platforms, and various avatar techniques. These belongings symbolize earlier venture collaborations with over 20 main luxurious and trend manufacturers, together with Balmain, Clarins, Fendi, and Renault. Builders will be capable of entry this content material by way of Xsolla’s commerce instruments and combine it into their video games for avatar customization, market listings, and in-game occasions. The collaboration introduces a versatile revenue-sharing mannequin throughout digital and user-generated belongings.
Andy Ku, CEO of Altava Group, mentioned in a press release, “This partnership with Xsolla accelerates our mission to carry luxurious into the gaming world not as a novelty, however as a significant a part of digital tradition. By combining high-end model IP with Xsolla’s highly effective infrastructure, we’re creating actual worth for builders, manufacturers, and gamers, unlocking new experiences, audiences, and income.”
By this collaboration, Xsolla and Altava goal to broaden how trend and video games converge, enabling the subsequent era of interactive experiences powered by premium IP, cultural relevance, IP-based digital-physical integration, and player-driven creativity.
To discover how Xsolla and Altava are bringing digital trend into video games, and uncover integration alternatives, go to xsolla.professional/xsolla-altava.
