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PulseReporter > Blog > Money > Vimeo CEO says he wasn’t allowed to make use of adverbs when he was working at Amazon—right here’s why he thinks it helps firms to not ‘lose their means’
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Vimeo CEO says he wasn’t allowed to make use of adverbs when he was working at Amazon—right here’s why he thinks it helps firms to not ‘lose their means’

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Last updated: April 6, 2025 10:44 am
Pulse Reporter 3 months ago
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Vimeo CEO says he wasn’t allowed to make use of adverbs when he was working at Amazon—right here’s why he thinks it helps firms to not ‘lose their means’
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  • Philip Moyer says his stint at Amazon was one of the vital impactful of his profession, partially because of the firm’s emphasis on prospects over shareholders.

Vimeo’s new CEO, Philip Moyer, has been across the block among the many greatest tech firms.

Contents
Company converse could cause firms to ‘lose their means’The way to get forward within the enterprise world, in response to Vimeo’s CEO

Whereas he most just lately led Google’s utilized AI engineering workforce, his profession included a 15-year stint as a normal supervisor in gross sales and expertise at Microsoft and two years at Amazon’s monetary companies. The latter expertise was probably the most “instructive,” he admits, and it centered round a singular coverage towards utilizing adverbs.

However the reason being extra logical than chances are you’ll assume.

“Once we would write press releases, we weren’t allowed to make use of adverbs,” Moyer tells Fortune. “We needed to really not speak concerning the options of our merchandise. However as an alternative, the issues we had been fixing for purchasers, and I might let you know that it was a extremely tutorial reset within the language that I had to make use of.”

Company converse could cause firms to ‘lose their means’

Amazon has lengthy been identified for its distinctive management practices, reminiscent of a “two pizza rule” that defines small workforce measurement, in addition to 16 rules like “bias for motion” and “disagree and commit.” Nevertheless, the corporate’s emphasis on buyer worth—versus shareholder worth—is what most impressed Moyer. A failure to deal with the shopper may be “one of the vital harmful issues” for an organization, he says.

“Once they usher in exterior consulting organizations, they speak in company converse, or they speak by way of numbers versus issues and other people, I feel that is when firms lose their means,” Moyer provides.

He’s introduced his classes with him in his new position as chief government at Vimeo. Whereas the video-sharing platform was heading down a path of decline final yr, Vimeo is now on observe for double-digit development by the tip of the yr, Moyer says.

The way to get forward within the enterprise world, in response to Vimeo’s CEO

As now the chief of an $800 million firm, Moyer realized a lot of his classes the exhausting means, and he has recommendation for future enterprise leaders:

“Before everything, don’t be troubled,” Moyer says. “They will do wonderful so long as they do the work.”

He additionally provides that it’s necessary to keep in mind that regardless of any notion, no enterprise is created as simply as chances are you’ll assume.

“Each firm, each nice AI unicorn, any firm I’ve ever labored for was by no means the in a single day success that it seems within the press launch. It is all the time a 10-year journey,” he says.

Take OpenAI, for instance—one of many fastest-growing firms on this planet. The bogus intelligence startup didn’t explode in recognition till 2023, thanks partially to its success with ChatGPT. Nevertheless, OpenAI was based in late 2015, and its visionaries, like Sam Altman, had been seemingly engaged on the idea years prior.

Those that are keen to place within the exhausting work, even when it might go unnoticed at first, will come out forward on the opposite aspect, Moyer provides.

“You are able to do quite a lot of work at nighttime—quite a lot of work that individuals do not see—however so long as you are doing the work, you in the end might be profitable within the factor that you simply’re engaged on.”

This story was initially featured on Fortune.com


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