Besitos is a bootstrapped on-line gaming and rewards firm targeted on the intersection of leisure and monetary empowerment. And at this time, the corporate introduced a management transition as the corporate continues to scale its major enterprise choices, KashKick and Besitos Market.
Jeevan Balani has been appointed CEO. Vishal Mahtani, cofounder, is stepping down from the CEO place and can proceed to function chairman of the board. Mike Murzyn has been appointed COO, and Chris Maynard has been appointed chief product officer (CPO).
Besitos’s major choices are KashKick and Besitos Market. KashKick, acknowledged as No. 11 on the Inc. 5000, focuses real-time shopper rewards, providing hundreds of thousands of customers seamless entry to money rewards by way of gaming, surveys, and interactive experiences on its no-strings-attached platform.
Besitos Market focuses on the $32 billion cell gaming trade. It brings know-how, data-driven insights, and immersive gameplay collectively to unlock new income streams whereas delivering unparalleled worth to customers.
“Once we based Besitos eight years in the past, we hardly imagined the success we’d attain – constructing a totally bootstrapped firm that’s garnered over 3.5 million customers that in 2024 earned roughly $20 million, serving to them obtain their monetary targets and enhance their lives. We’ve finished this by fostering a powerful, inclusive firm tradition that permits us to repeatedly innovate and develop into new verticals and markets, finally bringing these advantages to much more folks,” mentioned Mahtani, in a press release. “I’m optimistic about this transition as the corporate continues to scale and excited for Besitos’s future with Jeevan, Mike, and Chris main the best way. Going ahead, I’m targeted on persevering with to reinforce the corporate’s social influence, whereas persevering with to determine alternatives to innovate.”
With over 25 years of govt administration expertise, Balani started his profession at Accenture and McKinsey and Firm, the place he spent a mixed 15 years. Leveraging his administration consulting expertise he has since held advisory roles targeted on scaling the event of high-growth startups and VC-backed firms, together with Outschool and MasterClass. He joined Besitos as Chief of Workers in August 2024.
“I’m honored to tackle the function of CEO,” mentioned Balani, in a press release. “Over the previous a number of months, I’ve witnessed the unimaginable work of Vish and the complete Besitos crew to redefine the web rewards house and put more cash immediately into the arms of customers and companies. I’m excited to guide this new chapter with a renewed deal with increasing earnings and rewards alternatives for our customers, guaranteeing we proceed to supply them with even higher worth.”
Previous to his appointment, Murzyn served as the final supervisor and EVP for Besitos Market. With over 25 years of expertise in advertising and marketing and shopper insights, he brings a deep understanding of the evolving end-user. Murzyn spent 11 years at InboxDollars, which was acquired by Prodege in 2019, the place he final served as Vice President of Programmatic Market Analysis.
All through his 20-year profession, Maynard has targeted his profession on driving innovation in promoting know-how and AI-driven personalization. Maynard started his profession as a software program developer, spending the final 11 years at Revcontent, the place he served in a wide range of roles together with Vice President of Merchandise, Senior Vice President of Engineering, and Chief Product Officer. Maynard authored 4 patents within the promoting know-how house throughout his time at Revcontent.
Established in 2017 by trade veterans Mahtani and Jacob Shemesh and headquartered in Tampa, Florida, Besitos is a shopper merchandise firm devoted to rewarding customers for his or her time and a focus. Besitos at present includes two key merchandise: KashKick and Besitos Market. Leveraging an API and microservices structure, Besitos allows companions to monetize their manufacturers and improve shopper engagement by way of rewards and loyalty packages.
