Two weeks in the past, Southwest Airways revealed it could carry new “variable” award pricing to its Speedy Rewards loyalty program.
Now, it is right here.
Final week, the airline quietly started rolling out its way more fluid redemption charge for patrons seeking to e book flights utilizing factors, a spokesperson confirmed to TPG Wednesday.
Going ahead, how a lot worth you may get out of a Southwest level will fluctuate — maybe considerably, in some instances — from one flight to a different.
It is a shift Southwest executives revealed March 11 as a part of a a lot bigger overhaul to the service’s business technique, which additionally included the finish to its long-standing “luggage fly free” coverage.
‘The Day Southwest Died’: Reactions pour in concerning the service’s huge adjustments
How Southwest Speedy Rewards redemptions are altering
To be clear, redemptions on Southwest have been already dynamic, in a way: They fluctuated based mostly on the money worth of a flight however at a comparatively mounted (and predictable) charge.
Whereas the setup did not lend itself to the candy spots traditionally discovered on airways that used an award chart for mileage redemptions, it provided relative consistency.
TPG’s March 2025 factors and miles valuations peg the worth of a Southwest Speedy Rewards level at roughly 1.35 cents — according to a JetBlue TrueBlue level and a United MileagePlus mile however barely greater than the worth of a Delta SkyMiles mile.
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What we’re seeing
TPG is at the moment reviewing the adjustments to Southwest’s redemption charges to see how they will have an effect on the following journey you are hoping to e book with factors and can report again on what we see.
Listed here are only a few examples, although.
On this flight through the week of July 4 from Phoenix Sky Harbor Worldwide Airport (PHX) to Honolulu’s Daniel Okay. Inouye Worldwide Airport (HNL), the one-way, $597 flight may be redeemed for 54,000 factors. That is a charge of 1.1 cents per level — nicely beneath TPG’s earlier charge of 1.35 cents.
Alternatively, for this Tuesday flight in September from PHX to San Francisco Bay Oakland Worldwide Airport (OAK) in California, you may get simply over 1.7 cents per level by redeeming 7,500 factors as a substitute of paying the comparably low cost $129 for the flight.
For flights on one Friday in June from Baltimore/Washington Worldwide Thurgood Marshall Airport (BWI) to Las Vegas’ Harry Reid Worldwide Airport (LAS), redemption charges are at the moment hovering round 1.2 cents per level. That very same day, redemption charges for flights from Cancun Worldwide Airport (CUN) in Mexico to Houston’s William P. Interest Airport (HOU) are on par with historic marks (between 1.3 and 1.4 cents).
In the meantime, you may get round 1.17 cents per level in worth for a Memorial Day weekend departure from Chicago’s Halfway Worldwide Airport (MDW) to Louis Armstrong New Orleans Worldwide Airport (MSY).
Hit notably laborious: flights to and from Hawaii, Bay Space-based household journey blogger Leslie Harvey, of Journey With Tykes, informed TPG after checking award costs for about 100 flights on Wednesday.
“I am seeing principally throughout the board that Hawaii flights are a worse worth than different form of extra commonplace, mundane flights,” Harvey, an avid Southwest flyer, mentioned whereas discussing a few of the adjustments she noticed with TPG. “I feel it is principally adverse. I’ve seen a few flights which have been I assume, higher than I am used to seeing. However they appear to be true outliers.”
We’ll maintain crunching the numbers and report again on developments we discover.
Backside line
Southwest’s shift on Speedy Rewards redemptions got here simply weeks after the airline slashed the variety of factors passengers might earn on its lowest fare courses.
Wanna Get Away Plus flyers now earn simply 6 factors per greenback, down from 10 factors per greenback beforehand.
Wanna Get Away passengers earn solely 2 factors per greenback, down from 6 factors per greenback beforehand. Efficient Might 28, Wanna Get Away will likely be changed by a brand new “primary” fare class.
Nevertheless, Enterprise Choose passengers will proceed to earn two free checked luggage — even after the “luggage fly free” profit ends — and can earn extra factors per greenback (14) than they did beforehand.
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