Samsung Electronics introduced that it’ll share 80% of revenues and preserve 20% for itself for video games on the Samsung Galaxy Retailer.
The large South Korean tech firm made the announcement forward of the Recreation Builders Convention subsequent week. It’s huge information, as each Google and Apple cost as a lot as 30% to builders who promote their items on the massive platforms’ app shops. It’s been the topic of litigation, as Epic Video games has highlighted it as monopolistic conduct — and Epic solely costs 12% to builders on the Epic Video games Retailer.
Samsung additionally stated that with its cell cloud gaming platform, it’s now simpler than ever for cell recreation builders and publishers of all sizes to scale their companies with environment friendly person acquisition, enhance income potential and seamlessly construct video games with a collection of software program growth kits (SDKs) and instruments.
In November 2024, Samsung formally commercialized its cell cloud gaming platform in North America. As a frontrunner in cloud gaming, Samsung supplies builders and publishers with new methods to effectively attain tens of millions of Galaxy gadget homeowners whereas additionally permitting gamers to immediately bounce into video games with out ready or downloading.
Samsung stated its platform is already proving to be exceptionally invaluable within the gaming group, as evidenced by a current case examine from Vizor, a number one developer behind the highest grossing cell title Klondike Adventures. Vizor launched Klondike Adventures on Samsung’s cell cloud gaming beta in July 2024, and in lower than a 12 months, has skilled vital success and development in its person acquisition campaigns by gaining tens of millions of recent gamers.
Moreover, with Samsung’s platform, Vizor’s 60-day return on advert spend (ROAS) is 25% greater than its
“enterprise as common” ROAS yields for comparable campaigns over the identical time interval.
“Vizor is continually in search of new channels to draw gamers to its flagship recreation Klondike Adventures,” stated Helen Kostina, chief advertising officer of Vizor, in a press release. “The outcomes now we have achieved along with Samsung’s cell cloud gaming platform have exceeded our expectations. We have now already seen a noticeable enterprise impression, proving the potential of cloud expertise. Transferring ahead, Samsung will stay an essential a part of our technique to achieve a wider viewers.”
“Our cloud gaming platform is altering the cell panorama for each publishers and gamers,” stated Jong Woo, head of recreation companies at Samsung, in a press release. “By changing an advert click on immediately into first gameplay and eliminating the necessity to drive gamers to an app retailer, we’re considerably rising top-of-funnel conversion charges for writer’s person acquisition campaigns and driving superior return on their promoting funding.”
Woo added, “This elevated effectivity is disrupting how publishers have commercially scaled their video games up till now and increasing the participant base for video games inside the Samsung Galaxy ecosystem. For gamers on our Galaxy units, by eliminating the trouble and burden of getting to attend for a recreation to obtain and set up earlier than making an attempt it, we’re bringing a brand new sort of discovery and play expertise that’s straightforward, instantaneous and enjoyable.”
Samsung’s cell cloud gaming platform additionally supplies a brand new cloud-based attribution resolution
with main cell measurement accomplice (MMP) suppliers.
Historically, person acquisition marketing campaign attribution has been largely depending on apps having to be put in and opened immediately on a person’s gadget. That is additionally how recreation publishers have attributed new app installs to their advert marketing campaign – making it doable to calculate ROI of their advert spend based mostly on acquired customers’ collective monetization.
With cloud gaming, gamers are in a position to immediately bounce into gameplay with out having to put in an app, which breaks this conventional attribution protocol. To resolve this ache level, Samsung is proud to have labored immediately with AppsFlyer, a number one MMP, to construct a first-of-its-kind resolution that enables shoppers to attribute an advert click on and ensuing recreation play within the cloud as an app set up.
“Cloud gaming is reworking how gamers entry and expertise video games, and attribution must evolve alongside it,” stated Adam Sensible, Director of Product, Gaming at AppsFlyer, in a press release. “AppsFlyer has partnered with Samsung to redefine what an set up means within the cloud atmosphere. As our applied sciences evolve, our measurement capabilities should adapt alongside them. Collectively, now we have pioneered a completely new manner for builders and publishers to trace and optimize the efficiency of their advert campaigns with out requiring gamers to bodily set up a recreation.”
As soon as a participant launches a title by means of an advert click on, the cloud-based attribution resolution additionally permits builders and publishers to trace efficiency inside cloud video games – together with in-game purchases.
Samsung Galaxy Retailer Presents Extra Advantages
Unlocking the advantages of Samsung’s cell cloud gaming platform on Galaxy units is made straightforward by means of present Galaxy Retailer infrastructure. Builders and publishers can simply construct on the platform with full entry to a complete suite of SDKs and instruments. It additionally helps present in-game monetization fashions for a seamless match with present operations.
Moreover, Samsung is making a change to its public phrases and placing extra funds again into the fingers of builders and publishers with an 80/20 income share mannequin for video games on the Galaxy Retailer. This construction additionally applies to video games constructed on Samsung’s cloud gaming platform, offering much more alternatives for companions. The brand new income share will take impact on Could 15, 2025.
Samsung’s assortment of cell gaming choices throughout its cloud platform and the Galaxy Retailer – together with premium promotional assist and direct distribution to tens of millions of pre-loaded Galaxy units globally – is creating unequalled efficiencies and profitability for builders and publishers.
Builders and publishers excited by studying concerning the Galaxy Retailer phrases and increasing their cell recreation distribution on Galaxy units with Samsung’s cloud expertise can go to the Samsung’s Developer web page.
