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Qualcomm unveiled its new Qualcomm Dragonwing model for its merchandise within the industrial, embedded IoT, enterprise and networking markets.
Don McGuire, chief advertising and marketing officer at Qualcomm, mentioned the designer of semiconductor chips already has its Snapdragon model, however now it’s breaking out one other model in Dragonwing that represents a big step in its journey to empower companies and industries to scale to new heights.
“As we proceed to diversify, the core parts of our platforms and options – AI, computing, and connectivity – are related to extra industries than ever earlier than,” McGuire mentioned. “From industrial robots to cameras, to industrial handhelds and drones, and extra, this portfolio deserves a model id worthy of the know-how innovation delivered throughout classes. Dragonwing, nonetheless, isn’t only a identify; it’s our promise to drive transformation and elevate {industry} development.”
In a world the place firms face the daunting problem of reworking and rising with new applied sciences and digital methods, the Dragonwing portfolio empowers firm development, productiveness and competitiveness—at a world scale, McGuire mentioned.
This can be a new model centered on enterprise transformation, mentioned Ignacio Contreras, VP of product advertising and marketing at Qualcomm, in a press briefing.
“Given the broad number of segments that we serve, now it’s time to introduce a brand new technique to articulate and make clear the worth place that we give to many merchandise and lots of choices past our Snapdragon model,” Contreras mentioned.
“The model — centered on industrial, IoT, enterprises and networking enterprise audiences — displays our diversification and dedication to improvement of merchandise that rework industries,” Contreras mentioned. “This marks a big step in our journey to empower industries to scale to new heights with the Qualcomm Dragonwing model. It can sit and stand shoulder to shoulder with Snapdragon, whereas Snapdragon, as , gives premium experiences for customers on cellular, automotive, wearables, PCs and different classes. Dragon wing is targeted on enterprise transformation.”
The Dragonwing model represents Qualcomm’s industrial and embedded IoT, enterprise and networking options. Forefront AI, high-performance, low-power computing, and unequalled connectivity are constructed into customized {hardware}, software program, and repair choices designed for pace, scalability, and reliability.
With Dragonwing merchandise, firms can unlock smarter decision-making, elevated operational effectivity, and quicker time-to-market. That is essential for industries like power and utilities, retail, provide chain, manufacturing, and telecom, enabling companies to develop into new alternatives, lengthen their aggressive edge and win in evolving markets.
An industrial-oriented model
The identify ‘Dragonwing’ and its stylized dragon icon symbolizes ascension, energy, and acceleration. The model’s shade palette consists of an influential purple, which fuses Qualcomm’s modern blue and Snapdragon’s daring crimson.
Collectively, Dragonwing and Snapdragon create a powerful, purpose-built portfolio, strengthening management in each client and industrial segments, McGuire mentioned.
“We all know the way forward for know-how as a result of we create it. With Dragonwing, we assist companies take a leap and speed up their digital transformation with pace and confidence,” McGuire mentioned.
The Dragonwing model will make its debut at MWC (March 3-7) and Embedded World (March 11-13).
“This Qualcomm Dragonwing model will embody our industrial and embedded IoT merchandise, wi-fi networking, resembling options for Wi Fi entry factors and server infrastructure workplaces, choices resembling these for OpenRan,” Contreras mentioned. “Dragonwing means enterprise development with purposes throughout an unlimited vary of industries, from power utilities, retail, telecom and rather more. One essential consideration is that horizontal applied sciences are constructing blocks that span throughout Dragonwing and Snapdragon platforms.”
He famous that at Cellular World Congress, Qualcomm could have merchandise that concentrate on AI workloads, significantly inferencing, which will probably be operating throughout units, edge methods and cloud knowledge facilities.
“You possibly can take into consideration connectivity because the oxygen that brings our digital experiences to life, and identical to oxygen, when connectivity is missing for develop high quality, all of us endure right here,” Contreras mentioned.
