Aarki not too long ago launched its Cellular Retention Radar Report for 2025, wherein it particulars the difficulties that app and cell recreation builders face within the oversaturated consideration financial system. It additionally offers insights into how entrepreneurs can greatest promote their new cell titles despite the difficulties — specifically, the best way to retain gamers and hold them despite the deluge of competitors.
The report covers all sectors of the cell trade, not simply gaming. Nonetheless, for gaming particularly, the report famous the significance of understanding person thought patterns. Gaming, it says, is the cornerstone of the so-called “App Hive,” driving 41% of all downloads. From there entrepreneurs can map patterns of conduct throughout a number of kinds of apps, together with the place they go after they depart the sport, and make “extra exact cohort-based focusing on.”
Avi Das, Aarki CRO, mentioned, “This report highlights a easy fact: it’s not nearly maintaining customers in a single app—it’s about understanding the place they go subsequent… The key is in creating connections. By aligning your campaigns with person preferences and timing, you remodel moments of engagement into long-term loyalty.”
“Stickiness” in video games
The report additionally highlights how completely different video games carry out so far as retaining energetic customers — the “stickiness” of the sport, to make use of Aarki’s phrase. Technique video games and RPGs, they are saying, have excessive stickiness, indicating sustained curiosity by assembly customers’ emotional wants. Puzzle and arcade video games, then again, have low stickiness, as easier gameplay can fail to interact gamers for a chronic interval.
Aarki covers every of the cell genres in better element, detailing extra the standard customers’ habits and whether or not they’re primarily genre-loyal or not. By connecting with sure different apps, the report proposes that builders can hold gamers coming again to their recreation for an extended time frame. The report additionally notes that international app installs are down by 2.3%, that means that spotlight is a extra finite useful resource than ever.
Aman Sareen, Aarki CEO, mentioned in an announcement, “Success within the cell app ecosystem is determined by extra than simply acquisition. It’s about fostering loyalty and driving significant, long-term engagement inside the App Hive. In 2025, our mission is to assist entrepreneurs navigate this intricate community by understanding customers’ pure app-hopping behaviors and leveraging data-driven insights for cohesive and efficient retention methods that maximize ROI.”
