Savvy Video games Group expanded its management crew with former govt director of the Worldwide Sport Builders Affiliation Basis, Nika Nour.
Nour, who carries over a decade’s expertise in video games and esports, and held positions at Genvid Leisure, Leisure Software program Affiliation, Web Affiliation and extra, joins Savvy Video games Group, which is Saudi Arabia’s nationwide champion for video games and esports.
As a deal maker for Savvy Video games Group, Nour assumes an vital place, as Savvy has been on an growth path within the video games enterprise, together with its $4.9 billion acquisition of cellular sport maker Scopely in 2023 (on the eve of its launch of Monopoly Go).
Because the SVP and head of worldwide enterprise growth, Nika will assist Savvy’s purpose of creating the Kingdom of Saudi Arabia as a worldwide video games hub.
Nour started her profession in Congressional Affairs for the U.S. Home of Representatives. As a brand new media specialist, she maximized visible media and internet operations for the Home Committee on Vitality and Commerce, and leveraged her technical experience to assist a number of congressional places of work.
In 2012 Nika moved into digital advocacy, first with the Web Affiliation because the director of communications, after which as the pinnacle of public affairs for the Leisure Software program Affiliation (ESA). She streamlined legislative considerations with North American funding accelerators and directed world authorities methods to extend model consciousness for PC/console and video games merchandise.
For the ESA, she additionally enforced a strong expertise coverage portfolio encompassing essential points akin to media violence, H.1.B visas, STEM schooling, mental property, and extra.
Nour continued to attract consideration to the business’s DEIA efforts as the chief director for the Worldwide Sport Builders Affiliation Basis (IGDAF), the place she programmed the Various Sport Builders Fund, a $500,000 grant program for world startups and scholar scholarships, backing 10+ world indie startups and studios. She tripled revenues by way of fundraising, and constructed MENA-focused mentorship applications, and abilities growth applications with the world’s greatest video games companies from Xbox and Unity to Riot Video games.
Most not too long ago, as the pinnacle of partnerships for Genvid Leisure, recognized for massively interactive streaming merchandise like The Strolling Useless: Final Mile, she centered on publishing Emmy award-winning Silent Hill: Ascension, DC Heroes United, and Borderlands Echovision Stay.
She brings her ecosystem constructing experience to Savvy Video games Group. With the intention of creating KSA a worldwide video games hub, Nika can be accountable for constructing strategic worldwide partnerships, and recruiting sport studios and firms to the Kingdom.
She’s going to advise on mergers, acquisitions, and strategic investments to help the expansion of Savvy’s ecosystem, and drive the expansion of home companies.
Savvy, wholly owned by the Public Funding Fund (PIF), is Saudi Arabia’s Nationwide Champion for Video games and Esports, with a mission to drive the long-term development and growth of the broader video games and esports business worldwide.
A key strategic focus for Savvy is to assist construct Saudi Arabia’s home video games and esports ecosystem, which incorporates establishing and facilitating partnerships and collaborations with worldwide video games corporations to help them entry the KSA and MENA markets higher and foster mutually helpful cooperation.
