Instagram Reels may be 3 minutes lengthy now

Instagram will now allow you to add Reels which are as much as 3 minutes lengthy, doubling the 90-second restrict the platform had in place earlier than, Instagram boss Adam Mosseri introduced at the moment.

He credit at the moment’s change to customers’ suggestions saying that the 90 seconds “is simply too brief.” That’s a giant turnaround for Mosseri, who mentioned in July final 12 months that the platform wouldn’t pursue longform movies as a result of it might compromise the platform’s “core id to attach folks with buddies.”

Instagram has been gradual to bump the size of Reels — it’s been greater than two years because it began permitting minute-and-a-half movies. The corporate has examined extending the restrict to as a lot as 10 minutes however has held off on rolling that out, leaving the power to submit lengthy movies to non-Reels posts.