It is official: Marriott is offering a “gentle touchdown” to Marriott Bonvoy elite members who do not requalify in 2024.
Particularly, the model will provide Marriott Bonvoy members who do not requalify for his or her present standing in 2024 the chance to carry the standing one tier beneath from March 2025 till February 2026. Loyalty Foyer first reported this information.
This is what it is advisable to know.
Associated: Final-minute ideas for locking in resort elite standing
Marriott’s elite standing gentle touchdown coverage
The Marriott standing you earned in 2023 will expire on the finish of February except you requalify to your present stage or obtain the next standing stage in 2024. However what when you do not requalify for a similar or increased standing?
That is the place Marriott’s beneficiant “gentle touchdown” coverage is available in. Whether or not you qualify for a stage far beneath your present standing or do not qualify for standing in any respect in 2024, you may solely drop down one standing stage in 2025.
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In keeping with Marriott’s web site: “In early March 2025, Members who didn’t re-achieve their current Elite Standing can be provided one tier beneath their present standing via February 2026.”
With this announcement, members who do not requalify for his or her current standing tier will maintain the tier slightly below their expiring standing for the following standing yr:
- Ambassador Elite members who do not requalify in 2024 could have Titanium Elite standing via February 2026.
- Titanium Elite members who do not requalify in 2024 could have Platinum Elite standing via February 2026.
- Platinum Elite members who do not requalify in 2024 could have Gold Elite standing via February 2026.
- Gold Elite members who do not requalify in 2024 could have Silver Elite standing via February 2026.
It is value mentioning that Marriott provided related insurance policies earlier than the pandemic. This was placed on maintain as Marriott prolonged elite standing earned in 2019 and 2020 via February 2023, and it was reinstated the next yr. This “gentle touchdown” coverage is a win-win: It advantages members who weren’t capable of requalify for standing, whereas giving them incentive to remain loyal to Marriott and maybe retry for standing subsequent yr.
Associated: What’s Marriott Bonvoy elite standing value?
Backside line
Mid- and upper-tier Marriott Bonvoy elite members who do not requalify in 2024 will not be left empty-handed in 2025.
With Titanium Elite standing, expiring Ambassador Elite members will get pleasure from most of the similar perks of their present standing, together with complimentary breakfast at most manufacturers, suite upgrades at check-in (together with at Ritz-Carlton properties), a 75% level bonus accrual, alternative advantages and standing match to United Premier Silver. Platinum Elite additionally has most of the similar advantages that Titanium Elite standing gives.
It is best to see your new Marriott standing and up to date expiration in early March.
