This story initially appeared on WIRED Italia and has been translated from Italian.
“We’re witnessing the start of a brand new period, because the web was within the Nineteen Eighties. In the present day entry to area remains to be one thing for the few, however simply as in computing, in just a few years costs will come down. Everybody ought to take pleasure in the fantastic thing about an journey.” So mentioned Lorenzo Bertelli, chief advertising officer of Prada, immediately on the Worldwide Astronautical Congress 2024 in Milan, Italy. Sure, that is proper, Prada on the Worldwide Astronautical Congress.
Bertelli was excitedly referring to the reveal of the Axiom Extravehicular Mobility Unit (AxEMU)—the style home’s collaborative spacesuit design with Houston-based startup Axiom House, which can be used for NASA’s Artemis 3 mission to the moon deliberate for 2026.
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“[This] isn’t a business or advertising problem,” Bertelli continued. “We’ll ultimately take into consideration these later, however overcoming our limits is without doubt one of the values that finest mirror the spirit of Prada. It is step one within the collaboration with Axiom House.”
Talking of overcoming limits—and whereas Bertelli waits to ponder the long run advertising alternatives for Prada—the AxEMU is definitely an evolution of NASA’s Exploration Extravehicular Mobility Unit (or xEMU), the swimsuit used for actions exterior the Worldwide House Station.
Designed for better flexibility, effectivity, and security, AxEMU incorporates specialised instruments for exploration of the lunar south pole, the place the temperature vary might be excessive and the regolith, skinny as talcum powder, adheres to each floor, creeping into each crevice.
The swimsuit is ready to tolerate the intense temperatures of the lunar south pole and the tough local weather of completely shaded areas for a minimum of two hours, and might deal with a minimum of eight hours of extravehicular actions.
