Wrangler and Coors crew for beer wash denims

Wrangler denims has teamed up with Coors Banquet to create a brand new class of pants: Beer wash denims. And, betting that somebody who desires a pair of those is probably going nonetheless having fun with a chilly one once in a while, the denim comes with a tag that includes a bottle opener. It additionally comes with quite a lot of patches for individuals who wish to customise their pants.

As you would possibly anticipate, the denims are limited-edition and the businesses are operating a contest to let followers vie for a pair. Should you want the wardrobe addition, head to beerwashjeans.com to enter a sweepstakes. That can run by Oct. 21.

To reply the plain query: Yep, Wrangler says these denims have been certainly washed in Coors (properly, repurposed brewing assets from the beer), noting that “everybody has spilled a little bit beer on their denims earlier than; go away it to 2 trusted buddies to take it to a brand new degree.”

“Wrangler and Coors Banquet are each enduring symbols of the fervour and ingenuity of the West, which is why we’re excited to companion with an equally legendary model,” John Meagher, vp of worldwide model advertising for Wrangler, mentioned in a press release. “It’s a pure match, however we’ve by no means paired beer and denims earlier than, so this can be a historic collaboration and a very particular product that buyers will love.”

Coors Banquet has been a little bit of an exception within the beer trade slowdown. Final 12 months, the 150-year previous model noticed progress of 28% in comparison with 2022. The corporate has embraced the cowboy tradition (which is the candy spot for Wrangler), being featured within the TV present Yellowstone and partnering with the Skilled Rodeo Cowboys Affiliation.