Web3 finance firm 3thix introduced right now that it’s partnering with Avalanche on a brand new ad-tech layer, which might provide advertisers a decentralized technique of acquiring client behavioral information with out compromising privateness or protections. This follows 3thix’s $8.5 million fundraise, led by Xsolla, earlier this 12 months to assist monetize Web3 video games.
In accordance with 3thix, this new blockchain-based resolution would offer advertisers with a decentralized Id for Advertisers, or IDFA. This could permit for more-targeted promoting, however with out compromising customers’ privateness offered by Apple’s protections. 3thix champions an moral method to recreation monetization and in-game transactions, and says this may permit customers entry to raised advertisements whereas permitting advertisers to stay compliant with privateness legal guidelines.
This ad-tech resolution could be constructed on Avalanche’s Layer 1 blockchain which permits transaction finality and privateness. Andrew Cooper, Avalanche’s head of video games, stated in a press release, “3thix’s decentralized ecosystem revolutionizes in-game transactions utilizing blockchain. Customers earn rewards, advertisers get exact focusing on, and builders monetize higher, creating sustainable worth for all.”
Timothy Tello, 3thix CEO, stated in a press release, “The unified platform, together with Avalanche’s industry-leading sensible contracts applied sciences, is miles forward of competing tasks. By means of this partnership, we’re making a blockchain-verifiable net of relations that defines how partnerships work and performance within the imminent future.”
